Born and raised in Galicia, northwest of Spain, Hermida sets himself apart with an exquisite cinematography style that employs skillfully placed music every time he relishes the opportunity to bring a simple story to life.  

For over 20 years he has directed commercials for international brands including coca-cola + schweppes + acquarius + doritos + nestle + movistar + mitsubishi + hyundai + ford + peugeot + visa + iberia + endesa + repsol + renfe + loewe + bankia + mapfre + liberty seguros + banesto + banco de santander

agencies: mccann + tbwa + bbdo + sra rushmore + jwt + publicis + grey + ddb + saatchi&saatchi + ogilvy + young&rubican +leo burnett + havas + fcb

Throughout his career, he’s received a long list of awards at the largest national and international advertising festivals such as san sebastián advertising festival + museo nacional de arte de reina sofia + ciclope international festival of craft + luxury awards + fiap + international advertising association + asociación de productoras publicitarias de España

In addition to his work, Hermida spends time as a music curator and artist with an experimental approach to painting and sculpture. It’s about bringing his own vision to life no matter which language he chooses to do so.